Blossom is a Canadian venture-backed startup with $2M+ in funding. Together, we were building an all-in-one investing experience to help retail investors build generational wealth through:
A supportive community
Bite-sized educational video modules
Visual portfolio insights and analytics.
I joined Blossom when it had under 500 users, leading product strategy and execution while our growth skyrocketed.
During this time, I played a critical role in reshaping the company's initial mission, from becoming a major player in the Canadian investment space to facilitating the global beginner investor experience.
Blossom was often praised for our ability to rapidly ship high-quality updates to our core product lines, as well as our ability to build community by engaging and talking to users.
Social
Social Feed, Search w/ Top Weekly, and Autocomplete Search.Posting, Posting w/ Widgets, and Topic Selection.
Learn
Learn Home (w/ Dictionary, Trivia, Courses, & Library), and Earn Portal w/ Sponsored Lessons.Course Table of Contents, Video Lesson, Quiz.Daily Investor Trivia, Investing Dictionary, and Module Completion Screen.
Portfolio & Blossom PRO
Portfolio Public View, Private View, and PRO Widgets (Goal & Performance Comparison).Blossom PRO Widgets (Country Exposure, Sector Breakdown, & Dividend Income).Blossom PRO Paywall w/ Testimonials.
Investing
Individual Stock Page w/ Community & Stock Widgets.
Miscellaneous
Community Topic Threads, Stock Sector Lists, Community Top Charts.Markets Page, Earnings Calendar, and View More.